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Foschini Retail Branding

Foschini Retail Branding

28 Stars was approached to launch a new watch and eyewear brand for The Foschini Group. The challenge was to create an identity that was instantly recognisable on the very small dimentions of a watch face. The solution was a neat geometric logotype.

We developed a brand strategy and unique brand architecture which was rolled out to all elements from watch faces to packaging to instore posters and advertising.

Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding
Foschini Retail Branding