Fresh new look for SA’s top music management agency
Black Major is the preeminent independent music agency in South Africa, representing cutting edge, left of centre artists with global appeal.
We designed a user experience that communicates the dynamism and scope of their accomplishments and engages with their highly active, fast moving audience. An entire new web presence, with full social media engagement, and booking integration to facilitate and support up-to-the-minute interaction with clients and audience.
Notable UX features
With a responsive design, the new site ensures that visitors can access the same content and functionality across desktop, tablet and mobile devices.Designed to work like an app the site makes it easy to find content, watch videos and book events. Bold use of the Black Major brand colours creates a powerful instantly recognisable branded platform .
Strategic digital marketing
We provided a digital marketing strategy to enhance their engement across different platforms with a consistent email campaign template to carry the strong Black Major branding, increase event bookings and drive social media engagement.