UNESCO World Heritage Site

A national treasure brought to life online 

 

Bringing the unique natural beauty of the park to life online

The iSimangaliso Wetland Park was listed as South Africa’s first UNESCO World Heritage Site in December 1999 in recognition of its superlative natural beauty and unique global values. 28 Stars was tasked with a complete renewal of their online user experience and bringing the magic of this unique wetland park to life.

What we did

We created a powerful immersive online experience that focuses on the incredible imagery from the park, bringing to life the rich diversity of the region in bright colours and full screen visuals. The navigation was simplified, and the park’s facilities easily organised by location and colour to enhance the user experience and increase ease of use of the site.
The content management system catalogues and cross references activities, accommodation and events with the park’s ten ‘jewels’.

UX challenge

The park is divided into 10 different regions and within each region are hundreds of different offerings and activities. We created the 10 Jewels of Isimangaliso, a point from which users can navigate their way around these key regions of the park. 

A powerful immersive visual experience 

We used commissioned photography to tell the story of this magnificent wetlands park online. The user journey is guided by these  visuals as they explore the culture and natural beauty of the park.

A responsive solution

The site is fully responsive with the bold colours and buttons making navigation easy.

A digital creative agency bringing together strategy, design and experience as a single creative force.

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