Cabinetworks is a company founded by world renowned mountaineer Andy de Klerk, their business is run with the same passion and commitment that got Andy to the top of some of the worlds most challenging peaks. 28 Stars was briefed to translate their philosophy into a brand story that was honest, real and inspirational. By combining original photography from some of Andy’s expeditions with images of their best work we created a catalogue of 4 books telling the unique story of their brand packaged in a handcrafted set of wooden cases. We then rolled out this unique story to the all touchpoints including instore and digital.
Branding, Identity, Photography, Print, Strategy, Web