28 Stars | VIP identity, packaging and product design
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VIP identity, packaging and product design

For the launch of The Foschini Groups new range of high end watches and sunglasses we developed a highly recognisable geometric logo designed to work on small watch faces and eyewear frames along with a visual toolkit which was rolled out to stores countrywide.

VIP identity, packaging and product design

We where approached to launch an new watch and eyewear brand for the Foschini Group. The challenge was top create an identity that was instantly recognisable on the very small dimensions of a watch face. The solution was a neat geometric logotype and brand architecture that was rolled out to in-store posters, store cards, packaging and advertising.

Category

Collateral, Creative Direction, Design, Packaging, Strategy