American Swiss is a leading jewellery retailer with over 300 stores countrywide. As a socal development initiative, American Swiss created a new range of pink diamonds the proceeds of all sales going to childhood education programs in South Africa. To promote this we created an identity and packaging as well as instore messaging for the new range. The icon acts as a ribbon which could be worn as a symbol of your contribution and was easily applied to the very small engraved inner of the jewellery, to the packaging, to advertising in store and online.
Branding, Identity, Packaging, Print