Tugging on the heartstrings of potential customers might not be appropriate for your category, your specific product or your target market. Depending on who you’re trying to reach, an emotionally fraught campaign might come across as pandering or overly sentimental. A tear-jerking campaign can be as effective for one brand as it is detrimental to another. – Amanda Hinski, Frost Valley YMCA
Write copy that delights visitors, persuades prospects, and wins customers.
In the beginning, there’s the landing page.
It’s often a company’s first impression: a digital introduction to an organization, the problem it tackles, and the solutions it offers. The sophistication of landing pages can vary. Some companies use their homepage as a landing page. Others create specific pages that target discrete customer profiles and move them through a marketing funnel.Read More
Email marketing is one of the best ways to acquire new leads and customers as well as engage with your existing customers. Your own email list is a valuable resource and something that doesn’t depend on paid advertising or Google’s algorithms. You can launch an email marketing campaign whenever you want and send traffic to your sales pages, website, or anywhere you want. The bigger your list gets, the more profitable it becomes. There’s no question that even with the growth of social media, email is still an extremely popular and effective tool.
Understanding the importance of brand awareness to the success of a business and the role it plays in the consumer journey is integral to all the work we do from creating a new brand identity to updating the UX of an app or website. A recent article by McKinsey beautifully captures some key insights into the consumer journey.
2017 has passed by and we’ve seen a deluge of design innovations through the year. From modern typography to bright colours to micro-interactions design trends seem to be changing at a lightning pace. So what exactly is in store for 2018? Having reflected on tons of content, I have tried to compile and list down trends which have the potential to shape the course of 2018’s design evolution.
In 2015, Microsoft put out a study saying that the average internet user has an attention span of eight seconds. That is lower than the attention span of a goldfish — and down from 12 seconds in 2011. Say what you will about the merits of the study — it only surveyed 2,000 Canadians — but it rang true to a lot of people. No one pays attention anymore. And the amount of information that internet users consume has only increased since 2015. But if we presume that attention is forever dwindling, then trying to grab a piece of it seems impossible.