The brief was to position Grolsch in the hearts of South Africans as a creative brand with a difference.
The swingtop circle
A group of brand ambassadors that embodied the ‘maverick’ spirit of the brand, active countrywide on location in outlets and events growing brand awareness and creating engagement. This brand activation was so successful locally that it was rolled out globally by Grolsch.
Bringing the maverick spirit to life
Campaigns and activations included competitions that told the story of the maverick spirit, a tasting kit and integrated advertising.