The Foschini Group

Delivering an integrated brand experience.


As the design partner for The Foschini Group, 28 Stars has helped the retail giant to grow Mat & May into a leading luxury lifestyle brand with stores countrywide.

Our work has spanned digital, omnichannel experience, media, branding and integrated campaigns, supporting the brands ongoing growth.


Building the brand

Our photography and campaigns created  an authentic brand with real experiences that resonated with people. 

UX solution prioritizing products

The website provides seamless and responsive usability while showcasing the brand story and contextually promoting the product. 

Sophisticated digital strategy

Digital marketing strategy and email campaigns grew awareness and sales. With social media engagement growing by over 450%.

Integrated branding

Over the last 4 years we’ve produced many campaigns for the brand integrated across all media channels from print to point of sale to online media.
Stores opened
X mobile growth
campaigns launched

A digital creative agency bringing together strategy, design and experience as a single creative force.

Visit Us

15 Glynville Terrace, Gardens, Cape Town