The Foschini Group

Taking a luxury retail brand online


28 Stars partnered with TFG to create the digital experience for their luxury retail brand.

By combining rich, immersive content and imagery with streamlined functionality, the solution drives sales while strengthening the brand’s premium positioning. A responsive solution, the experience is optimized across all digital platforms.

Prioritising products .

With bold, high-resolution imagery, products are the heroes of every page.

A rich emmersive brand aesthetic

The site allows for an easy product search and view while keeping a rich lifestyle and brand aesthetic .


Social media and e marketing.

A full email and social media strategy rolled out across all platforms from weekly email designs to social  media campaigns, competitions and content generation.

A digital creative agency bringing together strategy, design and experience as a single creative force.

Visit Us

15 Glynville Terrace, Gardens, Cape Town