The brand is built around the concept of the Wealth Alchemist. This highlights the alchemy of a process that results in a marriage of art, skill and precision. The careful planning or co-ordination of elements where the outcome is greater than the sum of the parts.

The Alchemy icon is used to communicate the brand story. It is a visual cue that conveys a sense of orchestration, a shared purpose where the sum is greater than the parts.

A full digital toolkit with email templates and web banners.

Private Clients

Private Clients offers integrated wealth structuring and investment management solutions for ultra high net worth clients. 28 Stars was responsible for launching this brand to market with a full brand identity and roll out of all marketing collateral.